Intro:
Michelle Obama the former first lady just revealed her newest business, PLEZi Nutrition, this Michelle Obama drink company with the goal of providing parents with “healthier, great-tasting products” for their children.
Obama first announced the existence of the public benefit firm, whose mission is to “help raise a healthier generation of kids,” during her concluding remarks on Wednesday 3rd of May 2023, at the Future Of Everything Festival hosted by the Wall Street Journal.
At The Wall Street Journal, Future of Everything Festival Obama shared a compelling speech delivered to thousands of industry leaders at the conference “I’ve learned that on this issue if you want to change the game, you can’t just work from the outside. You’ve got to get inside — you’ve got to find ways to change the food and beverage industry itself,”
“I’m proud to announce the national launch of a company designed not just to provide better products, but to jumpstart a race to the top that will transform the entire food industry.”
What is PLEZi Nutrition and how it will improve child nutrition?
According to the Centres for Disease Control and Prevention, Americans aged 2 to 19 consumed an average of 17 teaspoons of added sugar per day in the years 2017 and 2018. According to a poll conducted in 2021, more than half of kids in the majority of the states drank sugar-sweetened beverages at least once in the week before the survey.
According to the press release, American children consume too much-added sugar—on average, 53 pounds annually—instead of the appropriate amounts of nutrition. The statement went on to say that “sugar-sweetened beverages, also known as sugary drinks, are the leading source of added sugar, and nearly two-thirds of youth consume sugary drinks on a given day.”
The CDC on Friday reported that “Limiting or reducing foods and beverages higher in added sugars, including sugar-sweetened beverages, is important because added sugars are associated with increased risk of obesity, dental caries, diabetes, and cardiovascular disease,”
According to Obama, the first PLEZi product is a beverage for children aged 6 to 12 that contains 75% less sugar than the majority of top fruit juices. Water and milk continue to be the greatest beverage options for children under the age of five, according to the former first lady.
Products PLEZi(Michelle Obama drink company) has to offer
The first product from PLEZi Nutrition, a beverage for children named PLEZi, contains no added sugar, fibre, and nutrients including potassium, magnesium, and zinc along with 75% less sugar than the leading 100% fruit juices.
PLEZi beverages are now offered in four flavors in Target and Spouts locations across the country. Walmart offers them online as well. The business intends to eventually branch out into various food and beverages.
What inspired Michelle Obama towards this new venture
After announcing the information, she posted an emotional statement to Instagram, saying: “When my girls were younger, no choice felt more important than the quality of the food and drinks I gave them. I constantly found myself wishing there were more healthy options available for moms like me. “
“I’m proud to announce the national launch of a new company called @PLEZiNutrition – and I’m thrilled to be serving as a Co-Founder and Strategic Partner. ” she said, going into further detail about her involvement with the project.